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Beauty Innovators Summit
Where Audacity Meets Artistry
October 4, 2025
AC Hotel
National Harbor, MD
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Artistry, Activated, Innovated, Mastered
The AAIM Beauty Innovators Summit celebrates the future of the beauty industry. It unites professionals, entrepreneurs, and influencers through competitions, demonstrations, educational sessions, and networking opportunities. The summit aims to empower aspiring beauty professionals by funding scholarships for underserved students, promoting innovation and creativity, and impacting future beauty leaders.
agenda
12:05 PM – 12:10 PM Opening Activation
Hosted by Khadijah Corrie, the PG Princess
12:10 PM – 12:45 PM PANEL 1 – Influence Impact: Growing a Trustworthy Beauty Community
Topic: How beauty influencers scale with intention, build authentic communities, and position themselves as brand partners — not just content creators.
12:45 PM – 12:55 PM Pitch Break: Next Generation Pitch Competition
Live 60-Second Pitch Competition where Top 3 Finalists will pitch their beauty businesses live on stage.
12:55 PM – 1:25 PM PANEL 2 – Owners Operators: The Real Business of Beauty Spaces
Topic: What it takes to own and scale a salon, spa, or beauty studio—and how real estate, leadership, and licensing shape success.
Discussion Themes:
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Commercial leases vs. ownership: How to choose and negotiate
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Zoning, licensing, and inspections—what new owners must know
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How to build, lead, and retain a great team
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Balancing brand building with operational stress
1:25 PM – 2:00 PM PANEL 3 – Bottled Intentions: Where Chemistry Meets Brand Vision
Topic: This conversation explores how powerful beauty brands are built from the inside out. From ingredient storytelling and formulation to strategy, packaging, and creative direction — hear from the experts who transform raw ingredients into intentional, retail-ready experiences. Join a ritual-based mission-driven formulator, a brand strategist, and a visual identity expert as they unpack the chemistry behind the vision.
2:00 PM – 2:50 PM PANEL 4 – The Value Proposition: Power, Policy Purpose in Beauty
Topic: What happens when purpose-driven leadership, policy engagement, and beauty collide? This panel explores how beauty shapes culture—and how leaders shape beauty.
Discussion Themes:
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Visibility and representation in high-level beauty conversations
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How legislation and public platforms are used to fight for equity
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Turning beauty brands into platforms for social and political impact
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Bridging policy and profit: Beauty founders in civic spaces
2:50 PM – 3:00 PM Entertainment Break – Artistic Showcase
Featured Performances:
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Avant-garde hairstyling meets live performance
3:00 PM – 3:30 PM Education Spotlight – MIAA Graduation Ceremony
Honoring the next generation of beauty professionals.
Presented by: Marriah Jones, Founder, MIAA Beauty Institute